Experience

Broad identity, specific evidence. These cases keep the numbers visible and show how ambiguous opportunities became executable commercial systems.

Context: A stalled business running at roughly US$184K a quarter, without quota, incentives, forecasting, or a mature reseller program.
What I Built: Built the partner program, quota, territory, forecasting, commission, and channel cadence from zero; ended a price war with pricing discipline and high-perceived-value merchandise.
Results: Owned revenue reached US$3.80M in 2021, 2.4x the prior year and roughly double goal; added 66 resellers across 40 countries; raised ASP 12% while tripling volume; built US$838K in OTC/VIP transaction revenue.

Context: A crypto exchange needed rapid user and volume growth in a market with high acquisition costs.
What I Built: Built acquisition and trading-volume growth through SEO, referral mechanics, creator partnerships, VIP loyalty, and CRM.
Results: Acquired 90,000 new customers at about US$0.50 blended CAC; MAX reached top 15 globally by volume; VIP/CRM programs generated NT$490M (~US$16M) in trading volume in two months at 43x ROI.

Context: The credit card business needed nationwide retail visibility while lifting sales-team productivity.
What I Built: Owned a US$725K annual acquisition budget and a 220-location direct-sales footprint, managed 4A advertising and media agencies, and built partnership channels with 7-Eleven, Pizza Hut, Pampers, and 85C.
Results: Lifted sales productivity 141%, contributing 30% of Taiwan card volume; rebuilt corporate bulk sales for 400% account growth at 32% lower acquisition cost; promoted three consecutive years on top-1% performance and won a national best-practice award.

Context: In a saturated e-commerce platform market, win B2B enterprise customers fast on a lean budget.
What I Built: Positioned "modular responsive templates" and "unified storefront-and-warehouse" as the core USP, drove high-intent leads through SEO content, and ran direct sales in local trading hubs.
Results: As co-founder and CMO, lifted visitor-to-lead conversion to 15% (2x), bootstrapped 2,000+ paying brand accounts from zero, and tripled monthly revenue — establishing a top-3 platform.

I don't stop at strategy. I build the systems - and increasingly, the products - that make it real